Playing to Strengths, Positioning Your Loan Officers For Success

Loan officers are a cornerstone of the mortgage industry, fulfilling an important, specialized role in the loan process. The most successful lenders understand that everyone wins when LOs can focus all their time and energy on originating. The unfortunate reality for many LOs is that some lenders continue to pack layers of processing, operations and marketing into the LO role rather than letting them remain sales focused, an approach that carries heavy opportunity costs for both the lenders and their LOs.

To learn more about positioning your LOs for success, MortgageOrb recently interviewed Homespire’s Southeast Regional Manager Arch Williams.  Read the full article here.

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