BLOG VIEW: Homebuyers have been dealing with a difficult market for some time. Until recently, the mortgage industry has been satisfied to leave the work of empowering new buyers to their real estate agents, so that loan officers (LOs) could spend time focusing on the flood of refinance business that led to a $4 trillion mortgage market in 2021.
However, 2022’s market will only be a fraction of that, according to the latest estimates. With interest rates on the rise, the easy refinance business is now gone, and lenders are working on purchase leads to shore up the lost volume.
With competition so fierce, the question becomes: who will win this business?
Homespire Branch Manager, Nicole Solari focuses on three tips that will help any Mortgage LO stand out in today’s market.
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