Most consumer finance experts recommend that borrowers talk to a lender before engaging a real estate agent, but in reality, the borrower’s existing personal connection is often with an agent, whom they then ask for a financing recommendation. Lenders recognize this and know that if they haven’t built strong relationships with these important business referral sources, they likely won’t get that business.
When it comes to establishing and nurturing agent relationships (or any key business relationships for that matter) there are some proven steps that loan officers can take.
To learn more about the seven keys to building strong business referral relationships, read the full article, written by Joel Kornbliet, New England Regional Manager for Homespire Mortgage, featured on the Progress in Lending Association website.